La Palma is the north-westernmost of the Canary Island group, known as the 'Pretty Isle' because of its exuberant natural beauty. The green of the countryside, the abundant water and the floral wealth make a sharp contrast with the many volcanic cones, lava flows and dykes that are testimony to the Island's origins.

Along with the natural beauty of the Island, is a culture full of traditions, cuisine, crafts and folklore that has survived from the time of the aboriginal inhabitants, who left a wide variety of natural archaeological riches.

The peace and harmony of an island with acclaimed attractions like the Caldera de Taburiente National Park, the Roque de los Muchachos Astrophysics Observatory, (considered the most important astrophysics observatory in the northern hemisphere), the El Canal y Los Tiles forests, declared a Biosphere Reserve by UNESCO, and archaeological sites like Zarza or Belmaco, are just a taste of the marvels to be discovered by exploring or walking the trails and paths of the Island, or by enjoying the beaches of fine volcanic sand.

In this wild land, local farmers have made fertile fields, where once there were only barren stretches of lava, by bringing water up from the bowels of the earth and soil from afar. The people of La Palma have earned their reputation for being expert farmers, not just for bananas, of which La Palma is a major producer, but also for tobacco. The 'Palmeros' love their land as attested by their prehistoric name of 'Benahore', which means 'my land' or 'my earth'. Because the Pretty Isle is considered the perfect place for communing with nature, rural tourism has become a major attraction and has encouraged the decision-makers to create development programmes that promote ecological responsibility and architectural preservation.